nzt by nic+zoe
BRANDING
LAUNCH STRATEGY
MARKETING DESIGN
In Spring 2022 Nic+Zoe launched a new brand extension focusing on super-soft t-shirts. We worked with the NZ team to come up with an intriguing early access campaign and launch strategy. We went on to develop the overall NZT look and feel planning and art directing the Fall 2022 photoshoot and creating the associated marketing assets.
fall 2022
spring 2022 - launch
Early campaign planning.
Email teaser campaign
Promotional bag stuffer
launch = all the color.
Launch landing page
