Branding Identity for Wonder Lash

We took a break from our client work today to work on a fun creative exercise. We created a brand identity for concept brand, Wonder Lash, including a primary logo, secondary logo, logomark, color palette, packaging design and custom texture & pattern. Wonder Lash is a luxury beauty brand that focused on eyelash enhancements and is promoting their new product, a lash lengthening serum. we wanted the brand to have a calming, minimal and upscale look. We love the little lash added into the A of the logo — What’s your favorite detail?