chella

WEBSITE DESIGN

VISUAL IDENTITY + VOICE

CONTENT STRATEGY

Chella– a clean beauty brand focusing on eye and brow makeup– was looking for a revamp. Armed with the research Chella had just conducted to define their customer, we finalized the color palette, fonts, design elements and tone of voice. Then we pulled all of the pieces together to get buy-in on the new brand and marketing assets. The end result works beautifully with Chella’s new motto of “effortlessly you”.