
nic+zoe art direction
ART DIRECTION
SET DESIGN
PRODUCTION
video concept
Client NIC+ZOE is known for adding an artistic edge to their clothes. So we keep that in mind when we are creating concepts for studio and location photoshoots. Once that’s established, we create detailed photoshoot decks based off NZ’s needs that include lighting direction, set designs, model selection, hair + makeup, location details, prop direction etc. Which not only helps to clarify the shoot details but is also essential in getting approval from leadership. This is a bulletproof process that allows us to capture a high shot count in a short amount of time with elevated results. We also help produce the photoshoots, build sets, source props and are on set to art direct.
spring 2024
holiday 2022
Set mockup for the Nic+Zoe holiday photoshoot
fall 2022
summer 2022
Mood board depicting prop direction
Mood board for the July concept
spring 2022
Set mockups showcasing lighting direction
summer 2021
We use aspirational photography in our mood boards to help convey each shoot’s vibe