nic+zoe art direction

ART DIRECTION

SET DESIGN

PRODUCTION

video concept

Client NIC+ZOE is known for adding an artistic edge to their clothes. So we keep that in mind when we are creating concepts for studio and location photoshoots. Once that’s established, we create detailed photoshoot decks based off NZ’s needs that include lighting direction, set designs, model selection, hair + makeup, location details, prop direction etc. Which not only helps to clarify the shoot details but is also essential in getting approval from leadership. This is a bulletproof process that allows us to capture a high shot count in a short amount of time with elevated results. We also help produce the photoshoots, build sets, source props and are on set to art direct.

 

spring 2024

 

holiday 2022

Set mockup for the Nic+Zoe holiday photoshoot

 
 
 

fall 2022

 
 
 

summer 2022

Mood board depicting prop direction

Mood board for the July concept

 

spring 2022

Set mockups showcasing lighting direction

 
 

summer 2021

We use aspirational photography in our mood boards to help convey each shoot’s vibe

 
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chella